Technology Mar 24, 2025

Measuring Google’s AI Overviews’ impact: Why keyword data is more telling than CTRs for publishers

Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful...

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Measuring Google’s AI Overviews’ impact: Why keyword data is more telling than CTRs for publishers

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